Instagram comment-to-DM automation, built into your helpdesk
When someone comments a keyword on your post or reel, ZippTicket automatically DMs them your link — as text or a card carousel — and can reply publicly too. Then, unlike single-purpose DM tools, the conversation lands in a real support inbox your whole team shares.
How comment-to-DM automation works
- 1
Pick a post and a keyword
Choose a post from your profile grid and set trigger keywords like "LINK", "PRICE", or "SIZE".
- 2
ZippTicket responds instantly
Matching commenters get an automatic DM — text or a card carousel with buttons — plus an optional public reply.
- 3
Your team takes it from there
Replies arrive in your shared inbox with AI-drafted answers ready. Escalate to a ticket when it gets complicated.
Everything the DM tools do — plus a support team behind it
Keyword triggers, carousels, and auto-replies like LinkDM and Manychat, connected to email tickets, live chat, and AI answers.
Keyword triggers on posts & reels
Pick a post, set keywords like "LINK" or "PRICE", and every matching comment gets an instant automatic response. Triggers can watch a single post or your whole account.
Auto-DM + public reply
Send the commenter a DM with your link, answer, or offer — and optionally post a public comment reply so other shoppers see you responded. Each automation can do either or both.
Card carousels with buttons
DMs aren’t limited to text. Send swipeable card carousels with images, titles, and link buttons — perfect for product drops, size guides, or multi-link replies.
Visual post picker
Choose which post an automation watches by tapping it in your Instagram profile grid — no copying post URLs or IDs.
One inbox for DMs, comments & mentions
Every DM, comment, and story mention lands in the same team inbox as your email and live chat — with unread badges, assignment, and full conversation history.
Escalate to a ticket
When an Instagram conversation turns into a real support case, escalate it to an email ticket with one click. The full DM history comes along.
AI-drafted answers
When customers reply with questions, ZippTicket drafts answers grounded in your knowledge base and past resolved tickets. Your team reviews and sends.
Automation analytics
See how many times each trigger fired, straight from the delivery log — so you know which posts and keywords actually drive conversations.
Wondering how we stack up? See ZippTicket vs Manychat and ZippTicket vs LinkDM.
Frequently asked questions
- What is comment-to-DM automation?
- When someone comments a keyword (like "LINK" or "PRICE") on one of your Instagram posts or reels, ZippTicket automatically sends them a DM — a text message or a card carousel with images and buttons — and can also post a public reply to the comment. It is the same mechanic popularized by tools like Manychat and LinkDM.
- Do I still need Manychat or LinkDM if I use ZippTicket?
- For comment-to-DM automation, keyword triggers, card carousels, and auto-replies, no — ZippTicket covers those. The difference is what happens next: replies land in a shared team inbox, can be escalated to email tickets, and are answered with AI drafts grounded in your knowledge base.
- Is automated DMing allowed by Instagram?
- Yes. ZippTicket uses the official Meta Graph API and its messaging webhooks — the same APIs Manychat and LinkDM use. Automations only message people who have commented on your own posts, which complies with Meta’s messaging policies.
- Can it post a public reply to the comment as well as a DM?
- Yes. Each automation can send a DM, post a public comment reply, or both. Public replies help other shoppers see that you responded.
- What happens when a customer replies to an automated DM?
- The reply arrives in your ZippTicket social inbox like any other DM. Your team can answer directly, assign the conversation, or escalate it to an email ticket with the full conversation history attached.
- Which plan includes Instagram automation?
- Every plan includes basic automation: 1 Instagram account, 1,000 automated DMs per month, and keyword triggers on individual posts. Instagram automation Pro — 3 accounts, 25,000 DMs per month, public comment replies, card carousels, and account-wide triggers — is a $19/month add-on on Free and Starter, and included free with Professional ($89/month) and Business ($199/month).
Turn comments into conversations
Connect your Instagram account, pick a post, set a keyword — your first automation is live in minutes.
Start your free trial